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乡村振兴背景下观光农业品质提升的路径探析——以泸州市龙马潭区双加镇“十里渔湾”为例
刘超
0
(中共泸州市委党校 基础理论教研室)
摘要:
党的十九大以来,乡村振兴被提到了国家战略的层面,乡村观光农业由于具有产业联动、绿色发展等多方面的优势日益受到重视。然而当前很多地方的观光农业正面临着特色缺乏、品质不高、管理落后等问题,难以满足游客的需求。当前提升观光农业的品质,一是要有科学合理的规划安排。既要坚持绿色发展的理念和着眼于整体的规划,又要突出地方特色。二是要加强旅游环境的整治。不仅要完善基础硬件设施的修建,更要注重园区自身风貌的建设。三是要引入现代化的经营管理模式,引入专业化的生产合作社和观光公司。四是要重视农业自身的品质提升和加强对外的品牌宣传推广。
关键词:  乡村振兴  观光农业  绿色发展  现代化经营管理  环境整治
DOI:
基金项目:
The Path to Improving the Quality of Agritourism under the Background of Rural Revitalization:Taking the Ten mile Fishing Cove of Luzhou City as an Example
LIU Chao
(Teaching and Research Section of Fundamental Theories, Party School of Luzhou Committee of CPC)
Abstract:
Since the 19th CPC National Congress, rural revitalization has become a national strategy, and agrotourism has attracted increasing attention because of the advantages it has in industrial linkage, green development and other aspects. Some places, however, are faced with such problems as lack of characteristics, low quality, lagging management, etc., which lead to the dissatisfaction of tourists. To improve the quality of agrotourism, firstly, it needs to make scientific planning, which lies in adhering to the green development concept, focusing on the overall planning, and highlighting local characteristics. Secondly, further improve local environment, which involves the construction and improvement of infrastructure and agrotourist sites. Thirdly, introduce modern operation and management patterns and invite specialized production cooperatives and agrotourist companies. Fourthly, attach importance to the quality of agriculture itself and foster brand promotion.
Key words:  rural revitalization  agrotourism  green development  modern operation and management  environment improvement

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