引用本文
  •    [点击复制]
  •    [点击复制]
【打印本页】【下载PDF全文】 查看/发表评论下载PDF阅读器关闭

←前一篇|后一篇→

过刊浏览    高级检索

本文已被:浏览 97次   下载 117 本文二维码信息
码上扫一扫!
意义创新视角下的动画形象价值的创造机制实证研究——以浙江省为例
徐丹,陈雪颂
0
(浙江师范大学 动画系;浙江理工大学 经济管理学院)
摘要:
立足中国情境,以动画企业为研究对象,提出话语网络资源通过意义创新过程这一中介影响动画形象价值的机制模型,并通过问卷调查、因子分析和结构方程方法对相关假设进行实证检验。结果发现,动画形象创造是动画产业的文化和商业价值实现的核心过程,社会文化网络资源可通过解释和想象两条路径影响动画形象价值,技术网络资源可通过想象这一路径影响动画形象价值。企业可据此提升其动画形象创造能力。
关键词:  动画形象  意义创新  话语网络  符号
DOI:
基金项目:教育部人文社会科学研究青年项目“基于话语理论的动漫品牌形象的形成机制研究”(13YJCZH210)
An Empirical Study of the Value Creating Mechanism of Animation Images under the Perspective of Meaning Innovation:Taking Zhejiang Province as an Example
XU Dan,CHEM Xuesong
(Department of Animation, Zhejiang Normal University;School of Economics and Management, Zhejiang SCI-TECH University)
Abstract:
Based on the Chinese context and taking animation enterprises as the study object, this paper puts forward the mechanism model of how discourse network resources influence the value of animation images through the mediating process of meaning innovation, and empirically tests the relevant hypotheses through questionnaire survey, factor analysis and structural equations. The results show that the creating of animation images is the core process of realizing the cultural and commercial value of animation industry. Social and cultural network resources can influence the value of animation images through both interpretation and imagination, and technical network resources do so through imagination. Animation enterprises can hereby enhance their capability of creating animation images.
Key words:  animation images  meaning innovation  discourse network  symbol

用微信扫一扫

用微信扫一扫