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基于结构方程模型的休闲农业经营组织环境行为形成机理研究
林秀治
0
(福建商学院旅游与休闲管理学院)
摘要:
基于福建省的调查数据,运用结构方程模型研究休闲农业经营组织环境行为形成机理。结果表明,在环境战略制定行为的形成中,其受环境规制的直接影响和总影响最大;在环境过程管理行为的形成中,其受管理层环境意识的直接影响和总影响最大;在环境宣传教育行为和环境信息沟通行为的形成中,其受管理层环境意识的直接影响最大,受利益链条的总影响最大;利益链条通过管理层环境意识对四类休闲农业经营组织环境行为的间接影响均最大。为促进休闲农业经营组织环境行为实施,政府应在政策法规、制度建设、资金与技术支持等方面发挥应有的作用;利益相关者应强化社区参与,充分发挥舆论监督作用;休闲农业经营组织应实行绿色生态经营,加强环境宣传教育,加大技术投入与人才建设。
关键词:  结构方程模型  休闲农业  经营组织  环境行为  形成机理
DOI:
基金项目:福建省教育厅中青年教师教育科研项目“福建休闲农业产业供给侧改革路径研究”(JAS170645);福建省社会科学研究青年项目“旅游网络信息对城市居民乡村旅游消费决策行为影响研究”(FJ2016C043)
Formation Mechanism of the Environmental Behavior of Leisure Agriculture Operating Organizations: A Study Based on the Structural Equation Modeling
LIN Xiuzhi
(School of Tourist and Leisure Management, Fujian Business University)
Abstract:
Based on the survey data of Fujian province, this paper explores the formation mechanism of the environmental behavior of leisure agriculture operating organizations by using the structural equation modeling. The results show that: in the formation of the behavior of formulating environmental strategy, it is directly and mostly influenced by environmental regulation; in the formation of the behavior of managing environmental process, it is directly and mostly influenced by managers’ environmental awareness; in the formation of the behaviors of carrying out environmental publicity and education and communicating environmental information, they are directly influenced by managers’ environmental awareness, and mostly influenced by profit chain; the environmental behavior of the four types of leisure agriculture operating organizations is indirectly influenced by profit chain through managers’ environmental awareness. In order to promote the implementation of environmental behavior, government should play its due role in policy and regulation formulation, institutional improvement, funds and technical support and so on; stakeholders should strengthen community participation and give full play to the role of media’s supervision; leisure agriculture operating organizations should implement green and ecological operation, strengthen environmental publicity and education, and increase technical input and talent construction.
Key words:  structural equation modeling  leisure agriculture  operating organizations  environmental behavior  formation mechanism

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