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大数据环境中徽州非物质文化遗产的保护与传承研究
杨群
0
(安徽农业大学 轻纺工程与艺术学院)
摘要:
古徽州特有的自然、历史、文化背景造就了徽州非物质文化遗产(以下简称“徽州非遗”)的辉煌。随着时代的变迁,徽州非遗日渐没落,复兴工作刻不容缓。大数据具有巨量、多源、繁杂的信息属性和预测未来的特性,借助大数据的5V技术方法、思维模式与管理理念,在互联网平台中应用于徽州非遗,可探索出一条适合徽州非遗传播的新途径。徽州非遗文化产品成果的有效转化,凸显了徽州文化精髓,提升了安徽文化的国际知名度,做到了社会效益与经济效益的双赢。
关键词:  大数据  徽州非遗  思维模式  传承新途径
DOI:
基金项目:安徽省社会科学普及规划项目“大数据与徽州非物质文化遗产的传承发展”(GH003);安徽农业大学教学研究项目“数字影像艺术创作的教学改革与探索”(2017aujyxm058)
Protection and Inheritance of Huizhou’s Intangible Cultural Heritage in Big Data Era
YANG Qun
(School of Light Textile Engineering and Art, Anhui Agricultural University)
Abstract:
Ancient Huizhou’s special natural resources, historical background and cultural tradition have created abundant intangible cultural heritage in the region. With the change of times, however, the heritage declines quickly, so the revitalization work admits no delay. Since big data has the information properties of great capacity, multiple sources and allinclusiveness, as well as the attribute to predict future events, this paper applies its 5V methods, thinking model and management concept in spreading Huizhou’s intangible cultural heritage on the Internet to find a new way. And effective transformation of the spreading achievements highlights the essence of Huizhou culture, raises international reputation of Anhui culture, and achieves a winwin situation between social and economic benefits.
Key words:  big data  Huizhou intangible cultural heritage  thinking model  new way of inheriting

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