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星级饭店经营效率及其与城市旅游效率的关系研究——以皖南国际文化旅游示范区为例
朱述美,王朝辉
0
(安徽师范大学)
摘要:
通过DEA-Malmquist 模型测算2011—2015 年间皖南国际文化旅游示范区星级饭店业的发展效率和全要素生产率,分析其特征、区域差异与示范区城市旅游效率的相对关系。研究得出: 示范区星级饭店业发展效率水平相对比较均衡,并表现出较弱的增长趋势; 示范区星级饭店业的发展效率存在区域差异,宣城、铜陵和黄山表现为正增长,马鞍山、芜湖、池州和安庆表现为负增长; 示范区整体星级饭店发展效率与其城市旅游发展效率存在同步和不同步的两种关系,具体表现为2011—2013年期间同步增长,2013—2015年期间增长不同步;就内部城市而言,宣城、铜陵、黄山同步增长,马鞍山、芜湖、池州、安庆增长不同步。
关键词:  星级饭店效率  城市旅游效率  效率关系  皖南国际文化旅游示范区
DOI:
基金项目:安徽师范大学研究生科研创新与实践项目“旅游企业新媒体营销效率评价体系构建与测度——以酒店微信营销为例”(2017cxsj058)
Operating Efficiency of Star Hotels and Its Relationship with Corresponding City’s Tourist Efficiency: Taking South Anhui International Cultural Tourist Demonstration Area as an Example
ZHU Shumei,WANG Zhaohui
(Anhui Normal University)
Abstract:
Based on the DEAMalmquist Model, this paper calculated development efficiency and total factor productivity of the star hotels in the South Anhui International Cultural Tourist Demonstration Area from 2011 to 2015, and analyzed the relationship among their characteristics, regional differences and tourist efficiency of the area. The study concluded that development efficiency of the star hotels was in balance and showed a slow growth trend, but regional difference existed, with Xuancheng, Tongling and Huangshan on positive growth and Ma’anshan, Wuhu, Chizhou and Anqing on negative growth. As a whole, development efficiency of the star hotels was in step with corresponding city’s tourist development efficiency between 2011 and 2013, but it was not between 2013 and 2015. As for specific cities in the area, Xuancheng, Tongling and Huangshan were in step with each other, but Ma’anshan, Wuhu, Chizhou and Anqing were not.
Key words:  star hotel efficiency  urban tourist efficiency  efficiency relationship  South Anhui International Cultural Tourist Demonstration Area

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