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亳州市旅游产业现状分析和发展策略研究
陈晓璐
0
(亳州学院)
摘要:
亳州是国家历史文化名城,中国优秀旅游城市,历史悠久,拥有丰富的文化旅游资源,尤其以“三曹”为典型代表的建安文学以及以华佗故里为基础发展起来的中药材产业中外驰名,但是在实际的发展过程中并未完全挖掘出其文化旅游资源的优势,造成亳州的旅游产业收入在全省排名持续落后。导致目前亳州市旅游业发展落后的因素有交通区位的暂时不利地位以及整体旅游产业创新观念不够等。建议亳州市通过创新旅游产业发展观念、系统规划旅游景区、完善旅游服务以及培养旅游人才等策略发展旅游业。
关键词:  亳州  旅游资源  旅游产业  旅游发展
DOI:
基金项目:亳州学院校级科学研究项目“涉外导游对亳州旅游经济发展的作用”(BSKY201414)
Current Situation of and Developing Strategies for Bozhou Tourist Industry
CHEN Xiaolu
(Bozhou University)
Abstract:
Bozhou is not only a famous historic and cultural city but also an excellent tourist destination. Having a long history, the city is rich in cultural tourist resources, especially the Jian’an literature represented by the Three Caos and the world famous industry of traditional Chinese medical materials which develops on the basis of Hua Tuo’s hometown. However, the city does not exploit its advantages in cultural tourist resources to the full, resulting in the low ranking of its tourist revenue in Anhui Province. The reasons responsible for this problem lie in its unfavorable transportation condition and location and weak consciousness in tourist innovation. Therefore, it is necessary to innovate tourist industry development concepts, systematically plan tourist attractions, perfect tourist services and tourist talents training.
Key words:  Bozhou  tourist resources  tourist industry  tourist development

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