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徽茶、徽州茶商与茶文化传播初探
尹圣珍,朱世桂
0
(南京农业大学人文与社会发展学院)
摘要:
据史料记载,徽州商帮始于明代成化、弘治年间。茶叶贸易是徽州商人经营活动的重要组成部分。徽州地区的茶文化资源伴随着茶叶外销而传播至世界。徽商文化深受儒学影响,其中讲道义、重诚信、行善缘等方面都与茶文化有着共通之处,促进徽商精神与茶文化的交融。茶和天下,徽茶千年,徽茶的优良品质得益于当地的气候、环境,徽茶文化的传播光大得益于徽商的诚信和拼博精神。
关键词:  徽州  徽州茶商  茶文化  茶文化传播
DOI:
基金项目:教育部人文社会科学研究规划基金项目“明清海上丝绸之路的华茶外销与茶文化传播研究规划基金项目”(15YJA770025);江苏农业科技自主创新资金“特种绿茶链式生产技术集成与示范推广”(CX(15)1027)
A Preliminary Study on Huizhou Tea, Tea Merchants and Spread of Tea Culture
YIN Shengzhen,ZHU Shigui
(School of Humanities and Social Development, Nanjing Agricultural University)
Abstract:
According to historical records, Huizhou merchants appeared in the Chenghua and Hongzhi periods of Ming Dynasty. For the merchants, tea trade was an important part of their business activities. In tea export, tea cultural resources of Huizhou were spread all over the world. Deeply influenced by Confucianism, Huizhou merchants attached great importance to morality, integrity, beneficence and some other virtues, which have something in common with tea culture and promoted the fusion between the spirit of Huizhou merchants and tea culture. Tea is popular all around the world, and Huizhou tea has a long history of more than one thousand years. Excellent quality of Huizhou tea is due to perfect local climate and environment, and wide spread of Huizhou tea culture is rooted in the integrity and determined spirit of Huizhou merchants.
Key words:  Huizhou  Huizhou tea merchants  tea culture  spread of tea culture

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